Andtradition

Founded in Copenhagen in 2010, &Tradition is an international brand built on Denmark's tradition of craftsmanship and design. We tell our stories with authenticity. Whether our starting points are new or reissues, we are passionate about designing tomorrow's classics. We believe in empowering our employees and the network of creatives, designers, and partners we work with to play an active role in our brand’s journey. Taking the planet and its people at heart, we always strive to act responsibly.