eMAG Romania

eMAG was founded in 2001 in Bucharest, Romania, and has become one of the largest online retail platforms in Central and Eastern Europe. The company, founded by Radu Apostolescu, has evolved into a marketplace offering products across a wide range of categories, including electronics, home appliances, fashion, personal care, books, toys, sports equipment, and grocery items⁽¹⁾. eMAG operates in markets such as Bulgaria and Hungary, in addition to Romania, and holds a leading position in these countries. The company's main shareholder is Prosus (Naspers), a technology and investment group based in the Netherlands-South Africa⁽¹⁾. Key features: - More than 6,000 employees - 6,000+ product categories - More than 20 physical showrooms - Millions of orders annually and a strong logistics infrastructure - Innovative products developed with its own brands, such as “Insmoke Luxury” Furthermore, eMAG is known as the company that first brought the Black Friday campaign to Romania and generates millions of product sales each year.